(By Pat ‘Riot’ Whitaker, Lead Journalist/Writer, RiffRelevant.com)
A few months ago, progressive Posi-Metal legends Believer announced that they were going to try something new to commemorate their 30th anniversary.
That yes, they were going to release a new studio album (their first since 2011’s Transhuman), but were going to do so in installments. Instead of issuing a full-length recording all at once, Kurt Bachman and Co. would do it piece by piece over the span of a year.
In March of this year, they made good on their plan by releasing “1 Of 5” (here), a two-song, first down-payment on their strategy. Now, nearly some four months later, Believer have made the second segment a reality with the release of “2 Of 5” (streaming below).
Bachman recently spoke about the approach to Decibel Magazine saying:
“Like many others, our prior albums were dictated by recording and release schedules that are very necessary for companies when it comes to budgets and marketing. Because of this, all songs were usually completely written and rehearsed to ensure efficiency in the studio. It has been 30 years since we released our first publicly available demo, so this time around for our 30th anniversary, we wanted to screw with that process and make it a year-long event.
In regards to music and art, this is allowing us to creatively react to mixes, sounds, visual ideas and change things as the year progresses if necessary or rather as the story in our heads evolves. Having our own studios, gear and relationship with Michael Rosner (Eye Level Studio) has made this possible. Plus, this schedule allows us to market throughout the year on our very limited budget. Early next year, we will then put out a physical product that includes these songs plus others.
We’re pretty sure this is not the best business strategy, but we are having a blast and hopefully the few Believer fans that are out there will have fun with us too this year and early in 2018!“
Believer is:
Kurt Bachman – Guitar, Bass, Vocals
Jeff King – Keyboards, Bass, Guitar
Kevin Leaman – Guitar
Joey Daub – Drums
