(By Pat ‘Riot’ Whitaker, Senior Writer/Journalist, RiffRelevant.com)
In revealing the album artwork and tracklist, MOTOROWL are also premiering an amazing animated official video for its title track. It was directed and created by Costin Chioreanu.
The band comments on the lyrical concept of the song and video:
“‘Atlas’ is based on the myth of the Greek Titan who was condemned to carry the earth on his shoulders. When you are out to get something done, there will always be someone who‘ll miss you. We wrote a song about that. With a lot of heavy riffing.”
“The art of our friend Costin Chioreanu combines the lyrics from the perspective of Atlas’ mother Asia and the mythological story in one masterpiece of a music video.”
“Atlas” is adorned with fantastic artwork created by Pol Abram (Branca Studio) and promises to be an epic recording. MOTOROWL had more to say on the album’s songwriting and recording process:
“We started writing Atlas right after the release of Om Generator to stay in the flow. Also we played a lot of concerts during the process of writing, so we were constantly playing the old songs live while we were writing the new material at the same time. We realized that the live feeling is an essential part of our music, so we decided to record the whole album live altogether as a full band in the studio.
“And when you do such live recordings, you need the perfect partner, engineer and a place where you feel comfy. We found all that at Off The Road Studios in Leipzig. It’s a marvelous place with a big library in the main studio, a fireplace and a lot of room. We met there with our friend Charlie Paschen (who works with bands like Coogans Bluff or Rotor) to record the album within ten days. The decision to let Mr. Dan Swanö do the mix and mastering again was easy. He simply knows how we have to sound like.
“Atlas combines the pain in our chests with the indestructible force that we have as a band to make this music together. We wanted to mash the power of synth driven ‘80s rock hymns with the deep crushing slowness of a doom riff. Atlas was written by the whole band and that’s the deep essence of our music: Five very different guys who work together like a clockwork.”
Check out the new video below while “Atlas” is available for pre-order now at THIS LOCATION.
“The Man Who Rules The World”